What does a social media company do when the site's security has been compromised?
LinkedIn and eHarmony are now dealing with the aftermath of a recent hacking. This morning, the first hit on Google when searching for LinkedIn was the countless news article pertaining to the security incident. However within one hour, the top hit for LinkedIn was no longer the breaking news, but rather the site's webpage. The PR team at LinkedIn are having a seriously stressful morning as they attempt to diffuse the situation.
How safe are social media sites?
If hackers have now obtained access to approximately 160 million passwords, what should LinkedIn users do? Apparently LinkedIn has acknowledged the security breach and emailed all users who have been affected by the hacking incident. Good work, LinkedIn.
The best thing a company can do in this situation is to tell the truth, tell it all and tell it first.
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